Archive for February, 2009
Gamblers Continue Playing Because Want to Win and…Lose
Even though they lose, gamblers feel almost the same excitement as when they win, says new research.
“Gamblers often interpret near misses as special events, which encourage them to continue to gamble,” claims Dr Luke Clark, from Cambridge University, who led the study.
“Our findings show that the brain responds to near misses as if a win [...]
